In 2014, Envision Utah conducted a statewide values study to identify (1) what factors Utahns view as affecting their quality of life the most and (2) the underlying emotions and values tied to those factors.

The beauty and recreation offered by Utah’s outdoors are deeply tied to the core values of Utahns. Outdoor recreational areas and activities help to facilitate close relationships with family and friends while maintaining mental and physical health. This leads to a sense of personal enjoyment, happiness, and family love.

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