Why Agriculture Matters:

In 2014, Envision Utah conducted a statewide values study to identify (1) what factors Utahns view as affecting their quality of life the most and (2) the underlying emotions and values tied to those factors.

Utahns want a safe, secure place for themselves and their families, which they believe will lead to a sense of personal security and peace of mind concerning those they love. Agriculture impacts these desires in two significant ways. First, having high-quality, locally grown foods leads to better physical and mental health for Utahns and their families, which reduces worry and stress and leads to a sense of family love and that they are doing their part for future generations. Second, Utahns want to produce food locally so they are food self-sufficient and aren’t dependent on other states and countries. This gives them a sense of self-reliance and security for themselves and their families.

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