In 2014, Envision Utah conducted a statewide values study to identify (1) what factors Utahns view as affecting their quality of life the most and (2) the underlying emotions and values tied to those factors.

Utahns value low energy costs. Lowering household energy costs allows Utahns to save money or spend more on other needs and to decrease the amount of time spent working to earn money to pay bills. Working less and saving money, in turn, gives Utahns more time to do activities they enjoy, such as spending time with families and friends. Ultimately, affordable energy contributes to Utahns having a higher quality of life and a greater degree of happiness and peace of mind.

Utahns also value alternative or renewable energy sources that use fewer natural resources and contribute to cleaner air and a cleaner environment. Using renewable resources not only allows Utahns to feel like better stewards, but clean air and a clean environment also contribute to better physical and mental health.

In addition, rural residents link energy production to economic development and an affordable cost of living, which in turn lead to the development of stronger communities and increased opportunities for their children to stay in Utah. This also contributes to a sense of financial and personal security.

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